Marketing studies can help you understand how prospects go about making decisions about a product or a service. These decisions are not based on the truth in and of itself, but a version of the truth the prospects can grasp in relation to the product and how it can better their lives.
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Answer:
Marketing studies can help you understand how prospects go about making decisions about a product or a service. These decisions are not based on the truth in and of itself, but a version of the truth the prospects can grasp in relation to the product and how it can better their lives.
Explanation:
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