LEARNING is a relatively permanent change in behavior or knowledge due to experience. When a person behaves differently from what he previously did, it can be said that there is change in the person’s behavior. With change, there is learning. A change in behavior happens due to any or both of the following: 1. Learning 2. Other causes such as drugs, injury, disease and maturation
PERCEPTION Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. It may be defined as the process by which people select, organize, interpret, retrieve, and respond to information from their environment. Why is this important to the study of OB? This is important to the study of OB because people’s behavior is based on their perception of what reality is, not on reality itself. FACTORS INFLUENCING PERCEPTION Perceiver Target Situation Factors that influence the perceiver’s perception: 1. His past experiences 2. His needs or motives 3. His personality 4. His values and attitudes Characteristics of the target: Contrast 1. Intensity 2. Figure-ground separation 3. Size 4. Motion 5. Repetition or novelty Situational factors that influence perception: 1. Time 2. Work setting 3. Social setting
Attribution theory is the process by which people ascribe causes to the behavior they perceive. Our perception and judgment of a person’s actions are influenced by the following assumptions: - We make inferences about the actions of people that we do not make about inanimate objects. - Nonliving objects are subject to the laws of nature. - People have beliefs, motives, or intentions.
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LEARNING is a relatively permanent change in behavior or knowledge due to experience. When a person behaves differently from what he previously did, it can be said that there is change in the person’s behavior. With change, there is learning. A change in behavior happens due to any or both of the following: 1. Learning 2. Other causes such as drugs, injury, disease and maturation
PERCEPTION Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. It may be defined as the process by which people select, organize, interpret, retrieve, and respond to information from their environment. Why is this important to the study of OB? This is important to the study of OB because people’s behavior is based on their perception of what reality is, not on reality itself. FACTORS INFLUENCING PERCEPTION Perceiver Target Situation Factors that influence the perceiver’s perception: 1. His past experiences 2. His needs or motives 3. His personality 4. His values and attitudes Characteristics of the target: Contrast 1. Intensity 2. Figure-ground separation 3. Size 4. Motion 5. Repetition or novelty Situational factors that influence perception: 1. Time 2. Work setting 3. Social setting
Attribution theory is the process by which people ascribe causes to the behavior they perceive. Our perception and judgment of a person’s actions are influenced by the following assumptions: - We make inferences about the actions of people that we do not make about inanimate objects. - Nonliving objects are subject to the laws of nature. - People have beliefs, motives, or intentions.