-Understand the Jobs to Be Done Theory. A good starting place for identifying underserved needs is by examining the market through the lens of the jobs to be done framework. ...
If you’ve decided to pursue entrepreneurship, coming up with a viable business idea is the first step. It’s not enough for your idea to be interesting—it should also fill a market need in an innovative way.
Think of a few of your favorite products. What needs do they fill that competing products don’t? It’s in this intersection between a market need and competitors’ gaps that your entrepreneurial opportunities lie.
Here are five tips for identifying underserved needs in the market to lay a strong foundation for your business.
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1. Understand the Jobs to Be Done Theory
A good starting place for identifying underserved needs is by examining the market through the lens of the jobs to be done framework.
The framework, centered on the jobs to be done theory developed by Harvard Business School Professor Clayton Christensen, states that customers don’t purchase products based solely on their attributes, but rather, “hire” products to do “jobs” they need to get done.
Answers & Comments
Answer:
-Understand the Jobs to Be Done Theory. A good starting place for identifying underserved needs is by examining the market through the lens of the jobs to be done framework. ...
-Be Introspective. ...
-Conduct Interviews. ...
-Identify and Examine Competitors. ...
-Be Ever-Observant.
Answer:
If you’ve decided to pursue entrepreneurship, coming up with a viable business idea is the first step. It’s not enough for your idea to be interesting—it should also fill a market need in an innovative way.
Think of a few of your favorite products. What needs do they fill that competing products don’t? It’s in this intersection between a market need and competitors’ gaps that your entrepreneurial opportunities lie.
Here are five tips for identifying underserved needs in the market to lay a strong foundation for your business.
A good starting place for identifying underserved needs is by examining the market through the lens of the jobs to be done framework.
The framework, centered on the jobs to be done theory developed by Harvard Business School Professor Clayton Christensen, states that customers don’t purchase products based solely on their attributes, but rather, “hire” products to do “jobs” they need to get done.