your company grows and matures, the two approaches will begin to become more and more distinct. Say, for instance, you’re an entrepreneur offering home security products and services. When you first start your business, your sole concern will be to get your product into local homes.
As your business begins to grow, you determine that you want to start offering security products to commercial companies. You also decide that you want to start focusing on cybersecurity.
You’ll then use a GTM strategy to craft a product marketing plan — outlining how you will introduce your new offerings to customers. Go-to-market strategies focus explicitly on the sales process for launching your next product.
The marketing strategy will define your target market, how you will reach this market, and the various products you’ll offer to the market. So, in summary, a marketing strategy is something ongoing and fluid. It’s something that you’ll always have in place, and it’s something that will change with time.
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Answer:
your company grows and matures, the two approaches will begin to become more and more distinct. Say, for instance, you’re an entrepreneur offering home security products and services. When you first start your business, your sole concern will be to get your product into local homes.
As your business begins to grow, you determine that you want to start offering security products to commercial companies. You also decide that you want to start focusing on cybersecurity.
You’ll then use a GTM strategy to craft a product marketing plan — outlining how you will introduce your new offerings to customers. Go-to-market strategies focus explicitly on the sales process for launching your next product.
The marketing strategy will define your target market, how you will reach this market, and the various products you’ll offer to the market. So, in summary, a marketing strategy is something ongoing and fluid. It’s something that you’ll always have in place, and it’s something that will change with time.
Explanation: