Essentially, value is when a consumer perceives that they will get a good deal from the company, brand, product or service. ... Customer satisfaction, on the other hand, occurs after the consumer has become a customer. That means they have purchased the product or have had dealings with a service firm with.
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Essentially, value is when a consumer perceives that they will get a good deal from the company, brand, product or service. ... Customer satisfaction, on the other hand, occurs after the consumer has become a customer. That means they have purchased the product or have had dealings with a service firm with.