Honest Prudent Determined Industrious Caring Innovative Confident Knowledgeable Risk Taker Helpful Persistent 1. Does not easily give up or let go. 2. Always available to provide assistance. 3. Does not engage in deceptive or fraudulent acts; displays sincerity at all times 4. Is never wasteful and always ensures that all resources are used wisely and every bit of raw material does not go to waste. 5. Displays hard work and perseverance in the face of challenges, utilizes skills to diligently carry out tasks or make goods. 6. Has the ability to envision future needs or demands and create ne opportunities, products, and services to meet these demands. 7. Is a go-getter and an achiever, acting on a dream, vision, and plan, no matter how hard it may seem at first. 8. Understands the feelings, concerns, and needs not only of his or her customers but also his or her workers 9. Is well-trained and possess information and understanding of concepts necessary to run a business venture 10. Feels or shows certainty, as of success.​