The development of Disney Junior began on May 26, 2010, when Disney-ABC Television Group announced the launch of the channel as a pay television service, which would compete with other subscription channels targeted primarily at preschool-aged children such as Nick Jr., Qubo, and Sprout (the latter became known as Universal Kids); in addition to the Playhouse Disney branded blocks & channels being renamed under the Disney Junior label.
The Walt Disney Company first attempted to launch a 24-hour subscription channel for preschoolers in the United States, when the company announced plans to launch Playhouse Disney, a television offshoot of Disney Channel's daytime programming block of the same name, which launched on the channel on May 8, 1997 (airing during the morning hours seven days a week, with the weekday blocks lasting until the early afternoon). Plans for the United States network were ultimately shelved. However, channels using the Playhouse Disney moniker were launched in other countries internationally.
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The development of Disney Junior began on May 26, 2010, when Disney-ABC Television Group announced the launch of the channel as a pay television service, which would compete with other subscription channels targeted primarily at preschool-aged children such as Nick Jr., Qubo, and Sprout (the latter became known as Universal Kids); in addition to the Playhouse Disney branded blocks & channels being renamed under the Disney Junior label.
The Walt Disney Company first attempted to launch a 24-hour subscription channel for preschoolers in the United States, when the company announced plans to launch Playhouse Disney, a television offshoot of Disney Channel's daytime programming block of the same name, which launched on the channel on May 8, 1997 (airing during the morning hours seven days a week, with the weekday blocks lasting until the early afternoon). Plans for the United States network were ultimately shelved. However, channels using the Playhouse Disney moniker were launched in other countries internationally.