1. Sexism is a discrimination against people based on their skin color or ethnic heritage. _2. Negative attitude is reflected in a happy, pleasant, or optimistic disposition. 3. Familiarity refers to being comfortable with another person and is necessary condition for a close relationship to 4. Romantic Love is also called consummate love. 5. Social Facilitation is when the performance of each individual member of the group is improved. 6. Social norms is a patterns or traits characterized as typical or usual for a group. -7. Love are beliefs that predispose people to act and feel in certain ways towards people, objects, or ideas. 8.Attitudes is a special attachment one has for himself/herself or for somebody else. 9. The specific unfair behaviour or treatment towards the members of a group is called racism. 10. Conformity is the tendency to behave like others do in a group.
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Colourism is a form of discrimination based on skin tone, perpetuated by the global beauty industry, where sales of skin-lightening products are projected to reach $8.9 billion by 2024.
Studies have shown the existence of a wage gap linked to skin colour, which widens as the shade of the worker darkens.
Companies are urged to be aware of ‘beauty bias’ - and to address it through unconscious-bias training, among other methods.
Racial discrimination at work has been under much scrutiny from academics and journalists, but less considered is the subject of skin-tone bias, or colourism.
Unlike racial bias, which is usually perpetrated by individuals of one race against those of another, colourism is also frequently observed among members of the same ethnic or racial group.
Among the many dimensions of bias that are being tested by Project Implicit, a long-term research project based at Harvard University, is something called skin-tone bias, which, quite separately from racial bias “often reveals an automatic preference for light-skin relative to dark-skin”.