Authority; Liking; Scarcity. More than three decades after the book’s publication, its six principles have been adapted to Internet marketing, too, especially the business of conversion rates. This makes sense: Conversions are all about persuasions. When a user casually visits your website, you want to turn them into a shopper, and then a buyer.
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Authority; Liking; Scarcity. More than three decades after the book’s publication, its six principles have been adapted to Internet marketing, too, especially the business of conversion rates. This makes sense: Conversions are all about persuasions. When a user casually visits your website, you want to turn them into a shopper, and then a buyer.