Someone who is agreeable, sociable, and pleasant. You don’t want your social media marketing campaign backfiring because an influencer representing your brand doesn’t get along with their followers.
Sneak a peek at their profile and notice the way they interact in their community.
Do they connect with their followers?
Are they friendly and warm?
How do their followers respond?
If they have negative feedback, how do they handle it?
2. Aligned
They don’t have to agree with EVERYTHING you believe in, but definitely keep in mind the main values behind your business and make sure it lines up.
If your business is health-conscious, would you want someone perpetually posting about heavy drinking or smoking representing your brand?
Probably not. Ask yourself,
Does this person seem to have similar values as the business?
Are they vocal about their opinions?
How do their opinions align with what your company believes in?
Do they support other brands? If so, do these brands contradict or compete with yours?
Answers & Comments
1. Personable
Someone who is agreeable, sociable, and pleasant. You don’t want your social media marketing campaign backfiring because an influencer representing your brand doesn’t get along with their followers.
Sneak a peek at their profile and notice the way they interact in their community.
Do they connect with their followers?
Are they friendly and warm?
How do their followers respond?
If they have negative feedback, how do they handle it?
2. Aligned
They don’t have to agree with EVERYTHING you believe in, but definitely keep in mind the main values behind your business and make sure it lines up.
If your business is health-conscious, would you want someone perpetually posting about heavy drinking or smoking representing your brand?
Probably not. Ask yourself,
Does this person seem to have similar values as the business?
Are they vocal about their opinions?
How do their opinions align with what your company believes in?
Do they support other brands? If so, do these brands contradict or compete with yours?