A target market refers to a group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts. Identifying the target market is an essential step for any company in the development of a marketing plan.
Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its promotional efforts at women.
Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its promotional efforts at women. ... Similarly, some small companies market to specific age groups. Companies selling life insurance for people close to retirement age may target people 50 and over.
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Answer:
A target market refers to a group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts. Identifying the target market is an essential step for any company in the development of a marketing plan.
Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its promotional efforts at women.
Answer:
Small businesses often target customers by gender or age. For example, a women's clothing retailer directs its promotional efforts at women. ... Similarly, some small companies market to specific age groups. Companies selling life insurance for people close to retirement age may target people 50 and over.