Answer:

5 steps of the consumer decision making process

Problem recognition: Recognizes the need for a service or product

Information search: Gathers information

Alternatives evaluation: Weighs choices against comparable alternatives

Purchase decision: Makes actual purchase

Post-purchase evaluation: Reflects on the purchase they made

The consumer decision-making process can seem mysterious, but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs.

Think about your own thought process when buying something––especially when it’s something big, like a car. You consider what you need, research, and compare your options before taking the plunge. Afterwards, you often wonder if you made the right call.

If you work in sales or marketing, make more of an impact by putting yourself in the customer’s shoes and reviewing the steps in the consumer decision-making process.

Steps in the consumer decision process

Generally speaking, the consumer decision-making process involves five basic steps. Start to understand the unique decision process of your customers with this decision flowchart template.