Evaluate the pictures below and list down at least three (3) potential markets that entrepreneurs should consider during this COVID – 19 pandemic and indicate their needs. Write your answer in the space provided.
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Types of Potential Markets
Potential markets take one of three forms:
New products you market to your current customers.
New products you market to new customers.
Current products you market to new customers.
To identify your new potential markets, consider every target demographic you currently sell to, as well as those you have not yet targeted. Identify what they have in common, new milestones they will encounter in their lives that will impact their buying patterns, and where they overlap or diverge from your current customers.
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