Public relations practitioners disseminate client information in earned, owned, and paid media. Ethically, responsibility lies in the creation of accurate information with honesty and good intent. However, as with the case of native advertising, the roles public relations, advertising, and marketing are merged. Native advertising also blurs the line between editorial and paid content. With this tactic, the content sponsors pays the publisher to distribute information in a platform that resembles the publication's content in format and substance.
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Answer:
Public relations practitioners disseminate client information in earned, owned, and paid media. Ethically, responsibility lies in the creation of accurate information with honesty and good intent. However, as with the case of native advertising, the roles public relations, advertising, and marketing are merged. Native advertising also blurs the line between editorial and paid content. With this tactic, the content sponsors pays the publisher to distribute information in a platform that resembles the publication's content in format and substance.
Explanation:
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