Correlational research refers to a non-experimental research method which studies the relationship between two variables with the help of statistical analysis. In market research, correlational studies help in isolating variables and see how they interact with each other.
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Answer:
Correlational research refers to a non-experimental research method which studies the relationship between two variables with the help of statistical analysis. In market research, correlational studies help in isolating variables and see how they interact with each other.
Explanation: