Answer:

1. What is an Online Survey?

• An online survey is a structured questionnaire that your target audience completes over the internet generally by filling out a form. Online surveys can vary in length and format.

2. Can we say that the advantages of processing online survey data are effective and help a lot? Why?

• The main benefit of online surveys for researchers is that they increase productivity by saving time. Data is instantly available and can easily be transferred into specialized statistical software or spreadsheets when more detailed analysis is needed.

3. How about the disadvantages of processing online survey data, is there any possibility to make a solution or improvement? Explain.

Online Survey Disadvantages

• Poorly chosen distribution channels can lead to biased data, low response rates, and a host of other potential issues.
• Participants are less likely to stay fully engaged for a survey of more than 8-10 minutes than with other research methods.
• Repeated requests to complete the survey can be perceived by participants as annoying, and can therefore backfire against a business.
• Unless an identification verification tool is used, it is impossible to know if the sample providing answers is the right person (i.e. it could be a family member, friend, etc.) or if one person is submitting multiple responses
• Difficulty reaching certain types of participants, such as those who do not have internet access or non-customer samples in niche industries
• Lack of quality random sampling leads to questionable (if any) statistical confidence and margin of error. A topic that is a major challenge the market research industry faces right now.