Direction Pond the descriptions in Com A Manch each description to its term in Column by writing the best in the spaces provided COLUMNA COLUMNS A bandwagon & card stacking This technique auge that many copiare buying or doing something and you should to Comotional appeal This technique shows ordinary people enjoying or Dplain folk using the product or someone presenting themselves as an ordinary person repetition To state something negative about the competitions . name calling give the person or ides a bad label a glittering generality This is where one thing is associated with another well known thing can be positive or negative H testimonial This is when many positive things are sold and the negative things are left ou I transfer Certain images or words are used to bring up strong feelings such as sadness, fear or anger. 8 Certain word, phrases or images are used over and over again​