Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.
Examples of relationship marketing
Thank customers through a social media post or with a surprise gift card. Solicit customer feedback through surveys, polls and phone calls, which can create a positive impression that customer opinions are valued and help to create better products and services.
-Creating loyalty rewards programs.
-Asking for and listening to customer requests and feedback.
Answers & Comments
Explanation:
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising.
Examples of relationship marketing
Thank customers through a social media post or with a surprise gift card. Solicit customer feedback through surveys, polls and phone calls, which can create a positive impression that customer opinions are valued and help to create better products and services.
-Creating loyalty rewards programs.
-Asking for and listening to customer requests and feedback.
-Sending birthday and holiday greetings.
-Sending corporate gifts to your customers.
-Implement omnichannel marketing.
-Creating personalized communications.