Competencies: Recognize evaluative word choices to detect biases and
propaganda devices used by speakers

Biases and Propaganda Devices

Read each statement carefully. Analyze them well. Identify the given
statements as to Bandwagon, Plain Folks, Testimonial, Name Calling
Glittering Generality, Technical Jargon, Appeal to Fear and Power words.
Write your answers on the blanks.
______________1. It uses either pleasant or hideous sounds to either lure or

drive people away from something.

______________2. It scares or frightens consumers so that they will either

patronize or avoid the product or service.

_____________3. It uses unfamiliar or highly technical terms to impress,
confuse or deceive consumers or audience. It does not
really explain how it is connected with what is being
promoted.

_____________4. You give in because you are overwhelmed by vague,
sweeping statements that usually come in slogans or simple
catch phrases.

_____________5. It is a device that persuades you to avail the product
or service because of the negative image it creates
against another product or service.

____________6. You are convinced to use a product because it is
endorsed or confirmed by a well-known personality.
_____________7. You are encouraged to use a product because it is what
“folks at home” are using. This uses ordinary people as
endorser to show that the product is being used by usual
persons.

____________ 8. You are attracted to use a product or join an activity

because “everyone” is doing it.

____________ 9. This propaganda uses advertisement war with other

products in the market.

____________10. This propaganda device utilizes famous or influential
people to testify about the beauty of a certain product to win
the interest of customers.