A DIRECTIONS: Choose 2 of your favorite commerdals, cut out or print pictures of your chosen commercials and
analyze the ads using the form below. Fill out form per advertisement
1. Tide of the Adſ Commercial:
2. Title of the Ad/Commercial:
1. Message of the ad commercial
1. Message of the ad /commercial
2. Catchy words used
2. Catchy words used
3. What type of propaganda is used and how?
3. What type of propaganda is used and how?
4. Rate the product from from scale of 1-5: 5 Highest
and 1 lowest:
4. Rate the product from from scale of 1-5: 5 Highest and
1 lowest:
Answers & Comments
Answer:
Title of the Ad/Commercial:
1) "The Smell That Never Dies" from Old Spice PH
2) "Care from Afar" from Vicks Philippines
The message of the ad commercial
1) Old Spice is known around the world for their completely crazy one-take commercials and the local contingent wasn’t about to miss out on the chance to take on the challenge. While it’s not technically a one-take wonder, we totally see the Old Spice spirit. Talk about taking “kili-kili power” to the next level.
2) Helpless feeling of being away from the people who need you—and you need—most. And add in the touching letter for a mother, who always somehow knew just what to do to take care of her (now-grown) child, and bam, instant water works.
Catchy words used
1) The smell will never die
2) We always find a way to show we care
What type of propaganda is used and how?
1) Glittering generalities propaganda
2) Plain folks propaganda
Rate the product from scale of 1-5: 5 Highest
and 1 lowest:
1) 2 (this is my own opinion, you can change it if you want)
2) 4 (this is my own opinion, you can change it if you want)
Explanation: