COLOR A color is very powerful. Looking at the colors can make us feel happy, calm excited. Every color has a psychological effect that a logo designer or photographer can use to his or her advantage. Color can create varied emotions. It is important to choose colors that best represent the character or identity of a company, organization or service. Colors and Their Meanings Color red blue Meaning warm, angry, adventure, violence, fire, blood, passion, love, excitement cool, calm, peaceful, trust loyalty, wisdom, confidence, intelligence, faith, truth and heaven life, renewal, nature, growth, harmony, freshness, safety, fertility, money, finances, banking, ambition, greed, jealousy. friendly, fun, youthful green rainbow black, white, gray simplicity, balance yellow happiness, optimism, creativity, cowardice, madness joy, enthusiasm, fascination, happiness, creativity, determination, attraction, success, success, encouragement, fall, harvest orange​