English has lots of words for people who buy things: customers and clients; consumers and users; purchasers and buyers; prospects and advocates. What's the difference between them? In theory, the difference between customers and clients is very simple: customers buy products; clients buy services.
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Answer:
English has lots of words for people who buy things: customers and clients; consumers and users; purchasers and buyers; prospects and advocates. What's the difference between them? In theory, the difference between customers and clients is very simple: customers buy products; clients buy services.