Choose the letter of the correct answer
11. You are attracted to use a product or join an activity because "everyone" is doing it
A.Appeal to Fear B.Bandwagon
C.Biases D.Plain Folks
p2 You are encouraged to use a product because it is what "folks at home" are using. This uses ordinary
people as endorsers to show that the product is being used by usual persons.
A.Appeal to Fear B.Bandwagon
C.Biases
D.Plain Folks
13. You are convinced to use a product because it is endorsed or confirmed by a well-known personality.
A.Glittering Generality B.Name Calling
C.Powerful Words D.Testimonial
14. It is a device that persuades you to avail the product or service because of the negative image it
creates against another product or service.
A.Glittering Generality B.Name Calling
C.Powerful Words D.Technical Jargon
15. You give in because you are overwhelmed by vague, sweeping statements that usually come in
slogans or simple catch phrases
A.Glittering Generality B.Name Calling
C.Powerful Words D.Technical Jargon
16. It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers or audience. It
does not really explain how it is connected with what is being promoted.
A.Glittering Generality B.Name Calling
C.Powerful Words D.Technical Jargon
17. It scares or frightens consumers so that they will either patronize or avoid the product or service.
A.Appeal to Fear B.Bandwagon
C.Biases
D.Plain Folks
18. It uses either pleasant or hideous sounds to either lure or drive people away from something
A.Biases
B.Powerful Words C.Propaganda D.Technical Jargon
19. are judgments based on personal point of view
A.Appeal to Fear B.Bandwagon
C.Biases
D.Plain Folks
20. It refers to the spreading of information, ideas, or rumor that is
meant to make people accept them.
A.Biases B.Powerful Words C.Propaganda
D.Technical Jargon