Answer:

A Deloitte report highlighted that consumers who are influenced by social media are 4 times more likely to spend more on purchases. Moreover, the influence can be so high that 29% of consumers re more likely to make a purchase on the same day of using social media.

Explanation:

The advent of social media has created a new landscape which lays out a new grid of personal

connections. Businesses see enormous opportunities and are eager to tap into the trend,

whereas consumers are put back to the center in the business world because of social media.

There are many studies explaining reasons to tap into social media and to help companies to

gain a better position in the transition; yet a few intends to study from the perspective of

consumers, let alone those in Finland. Oftentimes, consumers feel differently from what

marketers think, for instance what “brand engagement” via social media looks like to consumers

may not be quite what marketers think