Social media influencers tap into core human interactive needs, which spur response, often in the form of purchase action. As such, influencers can be a powerful way to communicate with your potential customers and increase your customer acquisition rate. This can influence purchase decisions when a particular product or service gains traction from the initial attention it receives on social media. It shows up first, getting more people interested, and creating an initial sense of validity and authority for your brand.
For marketers, an understanding of these factors provides a more complete view into the mind of the customer. As you learn more about what influences decisions for your particular target segment, product category, brand, and competitive set, you can use these influencing factors to your advantage. What you say to customers, the words you use, the people who say them, the images they evoke—all of these things can link back to that web of influencing factors at work in a purchaser’s mind. Great marketing uses those connections powerfully and effectively to win the minds and hearts of customers.
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Answer:
Social media influencers tap into core human interactive needs, which spur response, often in the form of purchase action. As such, influencers can be a powerful way to communicate with your potential customers and increase your customer acquisition rate. This can influence purchase decisions when a particular product or service gains traction from the initial attention it receives on social media. It shows up first, getting more people interested, and creating an initial sense of validity and authority for your brand.
Answer:
For marketers, an understanding of these factors provides a more complete view into the mind of the customer. As you learn more about what influences decisions for your particular target segment, product category, brand, and competitive set, you can use these influencing factors to your advantage. What you say to customers, the words you use, the people who say them, the images they evoke—all of these things can link back to that web of influencing factors at work in a purchaser’s mind. Great marketing uses those connections powerfully and effectively to win the minds and hearts of customers.