One of the most important and fundamental steps before delivering a speech is that a speaker should know the needs of their audience. This does not mean that every speaker can fulfill every wish of an audience, but effective public speakers know how their audience is going to react to their message. In every speech you give, whether it is to inform, motivate, or entertain, you should know an audience's likes, dislikes, and interests. In this chapter, we will examine why you should research your audience, and how to perform the necessary research.
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Every member of your audience will come to your speech with a purpose in mind. When your speech is finished, either they will leave with this purpose fulfilled or they will leave disappointed because you did not deliver the message they were expecting. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place.
Every member of your audience will come to your speech with a purpose in mind. When your speech is finished, either they will leave with this purpose fulfilled or they will leave disappointed because you did not deliver the message they were expecting. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place.If you are invited to deliver a speech, it obviously means that the person or organization inviting you thinks that you possess the qualities necessary to deliver a message to their audience. If an organization needs to raise funds, for example, they may invite a speaker who is very well known in their community or in their profession to generate interest. Sometimes referred to as a keynote speaker, this speaker is the headliner of an event, and their presence alone can help to raise funds and awareness. However, such a speaker needs to do more than just show up, they still need to know the needs of their audience and understand what they are expecting.
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Other reasons you might have been invited to speak is to entertain an audience, to offer expert knowledge, or simply to sell a product or service. Each of these types of invitations gives you a clear sense, from the very beginning, of what your audience might be expecting.
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Unfortunately, you do not get a second chance to make a first impression. This old adage is quite true when it comes to public speaking. If you are going to be speaking in front of a group of strangers whom you have never met, you must work hard to anticipate and understand their needs well in advance of your speech. Similarly, if you are speaking in front of a well known audience, one that has invited you to speak many times, you must ensure that your message, or delivery, is consistent with what they are expecting. If you are a well known personality who is known for a certain style, a certain sense of humor, or a particular skill level, you must ensure that you meet the expectation that your familiar audience has come to expect.
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Second only to rehearsing, knowing your audience will also help you alleviate any anxiety or stage fright that you might have. If you fully understand why people are coming to see you and you fully appreciate what they are expecting, you will feel more confident that they will be satisfied at the end of your speech and leave with their wishes fulfilled.
Answers & Comments
One of the most important and fundamental steps before delivering a speech is that a speaker should know the needs of their audience. This does not mean that every speaker can fulfill every wish of an audience, but effective public speakers know how their audience is going to react to their message. In every speech you give, whether it is to inform, motivate, or entertain, you should know an audience's likes, dislikes, and interests. In this chapter, we will examine why you should research your audience, and how to perform the necessary research.
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Every member of your audience will come to your speech with a purpose in mind. When your speech is finished, either they will leave with this purpose fulfilled or they will leave disappointed because you did not deliver the message they were expecting. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place.
Every member of your audience will come to your speech with a purpose in mind. When your speech is finished, either they will leave with this purpose fulfilled or they will leave disappointed because you did not deliver the message they were expecting. Before we examine why you should know the needs of your audience, let us discuss why you were chosen to speak in the first place.If you are invited to deliver a speech, it obviously means that the person or organization inviting you thinks that you possess the qualities necessary to deliver a message to their audience. If an organization needs to raise funds, for example, they may invite a speaker who is very well known in their community or in their profession to generate interest. Sometimes referred to as a keynote speaker, this speaker is the headliner of an event, and their presence alone can help to raise funds and awareness. However, such a speaker needs to do more than just show up, they still need to know the needs of their audience and understand what they are expecting.
–
Other reasons you might have been invited to speak is to entertain an audience, to offer expert knowledge, or simply to sell a product or service. Each of these types of invitations gives you a clear sense, from the very beginning, of what your audience might be expecting.
–
Unfortunately, you do not get a second chance to make a first impression. This old adage is quite true when it comes to public speaking. If you are going to be speaking in front of a group of strangers whom you have never met, you must work hard to anticipate and understand their needs well in advance of your speech. Similarly, if you are speaking in front of a well known audience, one that has invited you to speak many times, you must ensure that your message, or delivery, is consistent with what they are expecting. If you are a well known personality who is known for a certain style, a certain sense of humor, or a particular skill level, you must ensure that you meet the expectation that your familiar audience has come to expect.
–
Second only to rehearsing, knowing your audience will also help you alleviate any anxiety or stage fright that you might have. If you fully understand why people are coming to see you and you fully appreciate what they are expecting, you will feel more confident that they will be satisfied at the end of your speech and leave with their wishes fulfilled.
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