•bandwagon •transfer •glittering generalities •testimonial
•repetition •plain folks
•testimonial


6. A F-b ad saying that “Juan dela Cruz needs you to fight all the bullies in

the world!”

7. A typical Filipina using a dishwashing liquid in her everyday household chores.

8. A famous Filipino fastfood chain with the tagline “Bida and saya, Bida and

Sarap!”

9. In a n3w$paper ad, a photo of the same luxury car is printed on the same page

for five times.

10. An I-g post showing that teens of this generation are using the same

brand of bag to help them identify and recognize that they belong to the latest

fashion in town​