ASSESSMENT: ENTREPRENEURSHIP
1. It is the process of gathering, analyzing and interpreting the information about

the product or the services to be offered for sale in the market, the market and

about past, present and any potential consumers for the products.

A. Data Gathering

B. Primary Research

C. Secondary Research

D. Market Research

2. A data gathering technique where it can be moderated to group interviews and

brainstorming sessions that provide information on user’s needs and behaviors.

A. Personal Interview

B. Focus Group Discussion

C. Survey

D. Data Gathering

3. A data gathering technique where it can be done via direct mail, over the phone,

internet or e-mail.

A. Data Gathering

B. Survey

C. Focus Group Discussion

D. Personal Interview
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CO_Q1_Entrepreneurship SHS

Module 4

4. It is one of the most reliable and credible ways of getting relevant information

from target customers

A. Primary Research

B. Secondary Research

C. Interview

D. Data Gathering

5. It is the most common way to gather data with the use of questionnaires or

interview schedule.

A. Interview

B. Focus Group Discussion

C. Survey

D. Data Gathering

6. It is the traditional method of data collection which is normally done in person

with the respondents.

A. Personal Interview

B. Focus Group Discussion

C. Survey

D. Data gathering

7. It is an excellent method for generating and screening ideas and concepts

A. Data Gathering

B. Survey

C. Focus Group Discussion

D. Personal Interview

Anwer:
1.D
2.B
3.B
4.C
5.C
6.A
7.C
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