As a consultant to 7-Eleven convenience, Mini stop and Alfa mart, what would you say is the single most important factor in choosing a site for these three very different types of stores?? Matinong sagot pls
The most important criteria that is common to all types of stores is a location that attracts the right segment of consumers. However, since the segments targeted are different and the merchandise/services offered are also different, these differences would also affect the location decision for each. For 7-Eleven, consumers who are shopping for convenience products – food as well as non food items – are the primary target. Since these consumers do not wish to travel far and are willing to pay a slightly higher price as compared to grocery stores, the best location for 7-Eleven stores are smaller, neighborhood strip centers. For Mini-Stop, the CBD, Main Street or regional and superregional shopping centers may attract their target consumers, while for Alfmart, upscale commercial neighborhoods – typically a commercial avenue further away from downtown – may bring in their type of target customers. Disclaimer. kita ko lang po ito sa Course Hero.
Answers & Comments
The most important criteria that is common to all types of stores is a location that attracts the right segment of consumers. However, since the segments targeted are different and the merchandise/services offered are also different, these differences would also affect the location decision for each. For 7-Eleven, consumers who are shopping for convenience products – food as well as non food items – are the primary target. Since these consumers do not wish to travel far and are willing to pay a slightly higher price as compared to grocery stores, the best location for 7-Eleven stores are smaller, neighborhood strip centers. For Mini-Stop, the CBD, Main Street or regional and superregional shopping centers may attract their target consumers, while for Alfmart, upscale commercial neighborhoods – typically a commercial avenue further away from downtown – may bring in their type of target customers. Disclaimer. kita ko lang po ito sa Course Hero.