Ask anyone who works in print advertising, and they'll tell you the advantages are numerous – and they're usually right. Macromark, a print marketing company, offers many items on the "pros" side of the pros and cons list, including:
High frequency views: People share newspapers and leave magazines out so ads can be seen repeatedly. The frequency of viewing increases the likelihood people will remember your brand and take action on your offer.
Disadvantages of Print Advertising
The disadvantages of buying print advertising aren't as numerous, but they should be considered before a making decision to buy. There are at least three reasons why fewer businesses advertise in print anymore:
Few guarantees in readership: People often throw away flyers without looking at them, leave magazines unread, flip through pages without even noticing the ads. If your newspaper ad appears on a slow news day, fewer people buy the paper, let alone open it.
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Advantages of Print Advertising
Ask anyone who works in print advertising, and they'll tell you the advantages are numerous – and they're usually right. Macromark, a print marketing company, offers many items on the "pros" side of the pros and cons list, including:
High frequency views: People share newspapers and leave magazines out so ads can be seen repeatedly. The frequency of viewing increases the likelihood people will remember your brand and take action on your offer.
Disadvantages of Print Advertising
The disadvantages of buying print advertising aren't as numerous, but they should be considered before a making decision to buy. There are at least three reasons why fewer businesses advertise in print anymore:
Few guarantees in readership: People often throw away flyers without looking at them, leave magazines unread, flip through pages without even noticing the ads. If your newspaper ad appears on a slow news day, fewer people buy the paper, let alone open it.