Answer:

Nora Zimmett and her programming team at the Weather Channel recently trusted an unconventional data source to inform its lineup: YouTube comments.

Zimmett, the company's recently promoted chief content officer and executive vice president, was determining the next show the network would pick up, poring over hard numbers from Nielsen ratings and internal viewer data. But she wanted a more holistic impression of what the channel's audience might want. Through social listening, Zimmett's team researched which episodes of old shows still received watches and commentary online, measuring viewer sentiment.

The analysis served up a surprising top choice: a show that had been off the air for almost a decade.

Explanation:

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