Answer the following questions below after watching and reading the story, "Kwentong Jollibee Valentine Series: Vow" (Picture of the story above)

1. What codes were used in the TV ad?

2. How did the director convince the viewers that the two characters are lovers?

3. How did the director use codes in constructing the message of this TV ad?

4. Do you think it was intentional in the part of the director to "suggest" or "mislead" the audience to think that the guy is the groom? why or why not?

5. Why do you think particular TV ad went viral?


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