II. Identify the type of propaganda used or described. Write your answer before the number
1. This propaganda is all about persuading the target audience to take action. It's about creating
an urge amongst people to become a part of the "in crowd".
2. Maybelline uses the phrase "America's Favorite?
3. It involves the deliberate omission of certain facts to fool the target audience,
Some companies may cleverly conceal "hidden charges” and only talk about the benefits of
their products and services.
5. The ultimate goal here is to demonstrate how the product is meant for everybody and will
provide value to everyone.
6. It is a method commonly used in the world of advertising as the general public has started to
grow skeptical towards paid celebrity endorsements.
7. This is popular advertising technique that uses renowned or celebrity figures to endorse
products and services. Now in this case, when a famous person vouches for something,
viewers are likely to take account of the credibility and popularity of that person.
8. This establishes trust and boosts the credibility of that particular brand. Consequently, some
brands may also use figures like doctors and engineers (basically experts) to promote their
products and services.
9. Glittering generalities is a propaganda technique where propagandists use emotional appeal
or/and vague statements to influence the audience.
10. Advertising agencies thus use of phrases like as inspiring you from within” or “to kick-start
your day” to create positive anecdotes. This makes the product look more appealing, resulting
in better sales.
11. This type of propaganda uses a completely opposite approach to glittering generalities. As the
name suggests, this propaganda technique involves using derogatory phrases to create a
negative opinion about someone or some other brand.
12. A company that sells plant-based products may talk about how inhumane it is to kill animals.
For this purpose, they may also criticize fast food chains businesses,
13. This type of propaganda uses a technique to project certain qualities (this can either be
positive or negative) of a person, ideology or object to other things and people.
14. Major soft-drink brands were accused of having traces of pesticides a couple of years ago.
While these allegations were on the rise, the entire carbonated-drink industry took a hit.
During this same period, fruit juices and other drinks were able to do great business.
15. It originates from gambling and occurs when players try to stack decks in their favor.​