Answer:

It is also important to note that this method of persuasion is a deliberate act. In Endless Propaganda: The Advertising of Public Goods, Paul Rutherford says, “Propaganda is a conscious act—an accidental propaganda is an oxymoron.”

On top of that, the realization that we are subject to propaganda techniques from brands can seem alarming.

But before you start questioning whether every company is acting like Big Brother, take comfort in knowing that propaganda can also be used for good. It all comes down to intent.