Internalinfluences are things that go on inside of the mind and heart of the consumer or that can be thought of as part of the consumer: such as the psychology and personality of the consumer. Externalinfluences include the social and cultural aspects of life as a consumer.
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Internal influences are things that go on inside of the mind and heart of the consumer or that can be thought of as part of the consumer: such as the psychology and personality of the consumer. External influences include the social and cultural aspects of life as a consumer.
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