Activity 2
Directions: Read and understand each statement carefully. Write TRUE if the
statement is true or FALSE if the statement is incorrect. Write your answer on the
space provided
1. A marketing plan does not have to be complex and lengthy.
2. A marketing plan is the collection of specific products.
3. The marketing planning process includes goal setting and analyzing the
current situation.
4. The elements of marketing planning include objectives, strategy and
budget.
5. Creating marketing strategies includes marketing objectives and create
alternative plans.
6. Goal setting includes marketing audit.
7. Analyzing current situation includes SWOT analysis and marketing
assumption.
8. Marketing planning is important to offset future uncertainties.
9. Socio-cultural based on differences in statistical factors of different
groups or customers such as age, gender, income and socio-economic
status.
10. Retail outlet construction expenses and the purchase of packaging
machineries are included in the marketing budget.​