ACTIVITY 1. Identification: Identity the P and other terms in the marketing mix described in each statement.

1. It is the only P that generates revenues for the business.
2. It is the P whose primary target is the main audience.
3. It is a P that provides customers with pleasant experience in buying the product.
4. It is a P that is not about the quality of the product anymore but how employees serve customers.
5. It is a P that composes of any physical good, service or idea that is created by an entrepreneur to provide the needs and wants of customers. 6. It is a P whose main goal is to gain attention
7. It is a P which includes input, throughput and output.
8. It is a P which should be aligned with the 6 Ps.
9. It is a P considered as the overall identification of the product and services.
10. A promotional tool which influences the behavior of customer to choose the product or service of the entrepreneur over competitors.
11. A classification of cost which is usually the cost of equipment, employee remuneration, rental cost and utilities.
12. It is a promotional tool which depends on the image building initiatives of the entrepreneur to make the name of the business reputable to stakeholders. 13. A pricing strategy where two or more products or services are in one reduced price.
14. It is a P which is determined only if there is a proper computation of the costs associated with the product or service
15. It is a pricing strategy where prices are initially high, then they are lowered to offer the product or service to wider market.​