[A][B][C] 21. It is service provider that tries to

design and provide pretty much the

same service that the competition

sells but a minimum price.

A. Lower Price B. Smaller Price

C. Discount Price

[A][B][C] 22. In the market place results from

creating in the customer’s mind

desirable differences, either real by

the marketing and advertising,

between the product and other

available at about the same price.

A. Quality Product B. Service Product

C. Differentiated Product

[A][B][C] 23. It can focus on special part of the total

market by offering special appeal like

quality, value, location, or exceptional

service to attract customer in the

market segment.

A. Brand Name B. Special Niche

C. Differentiated Product

[A][B][C] 24. It is an important strategy to find the

best match of the company’s mission

with present emerging uncertainties.

A. Reinventing the Industry B. Providing Superior

C. Planning the Industry

[A][B][C] 25. In hospitality industry, it carefully

studies the opportunities and threats

the future holds for both it and its

industry.

A. Changing Demographic B. Reinventing Industry

C. Assessing Environment

[A][B][C] 26. In assessing the future depends on a

chosen forecasting process by

computing the gathered data in order

to become objective.

A. Delphi Technique B. Quantitative Technique

C. Qualitative Technique

[A][B][C] 27. In assessing the future depends in a

chosen forecasting process based on

creating ideas and building a scenario

for a higher decision making.

A. Delphi Technique B. Qualitative Technique

C. Quantitative Technique

[A][B][C] 28. These are more structured process for

tapping into the knowledge experts to

create a forecast of future events that

are unknown.



A. Delphi Technique B. Qualitative Technique

C. Quantitative Technique

[A][B][C] 29. It articulates what the organization

hopes to look like and be like in the

future.

A. Core Values B. Mission Statement

C. Vision Statement

[A][B][C] 30. It articulates the organization’s

purpose, the reason for which it was

founded and for which it continues to

exist.

A. Core Values B. Mission Statement

C. Vision Statement
[A][B][C] 31. In Berry’s components of excellent

service, this is the commitment of

hospitality industry to provide the

customers with a guest experience ofexcellent service for customer

satisfaction.

A. Quality B. Strategy

C. Value

[A][B][C] 32. In Berry’s components of excellent

service, this is the commitment of

hospitality industry to provide the

customers more benefits from them

experience than their costs.

A. Quality B. Strategy

C. Value

[A][B][C] 33. In Berry’s components of excellent

service, this is the commitment of

hospitality industry to hire a person

for the right job, employees training

program emphasize commitment to

service quality, resource allocation for

the customers and rewards to

recognize good performance.

A. Strategy B. Quality

C. Employee’s Genuine Achievement

[A][B][C] 34. In Berry’s components of excellent

service, this is to stretch and push

every employee to grow and develop

so that employees group stretches and

develop the entire organizations to do

things and no one thought that it was

possible.

A. Strategy B. Value

C. Employee’s Genuine Achievement​