A.

1. It is a device that persuades you to avail the product or
service because of the negative image it creates against
another productor service.
2. You are attracted to use a product or join an activity
because “everyone” is doing it.
3. It uses unfamiliar or highly technical terms to
impress, confuse or deceive consumers or audience. It
does not really explain how it is connected with what is
being promoted.
4. You are convinced to use a product because it is
endorsed or confirmed by a well-known personality.
5. You are encouraged to use a product because it is what
Generality
“folks at home” are using. This uses ordinary people as
endorsers to show that the product is being used by usual
persons.
6. It scares or frightens consumers so that they will either
Jargon
patronize or avoid the product or service.
7. You give in because you are overwhelmed by
Fear
vague, sweeping statements that usually come in slogans
or simple catch phrases.
8. it uses either pleasant or hideous sounds to either lure
Words
or drive people away from something.

B
A. Bandawagon
B. Plain Folks
C. Testimonial
D. Name Calling
E. Glittering
F. Technical
G. Appeal to
H. Powerful​