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Bench S.W.O.T. analysis

STRENGTHS

• Strong brand personality.
• Products are of good quality and affordable.
• Specifically provide to the target market's needs.
• Stores are located in strategic locations.
• Influential local and foreign endorsers.

WEAKNESS

• Products are not appealing to the higher class market.
• Has a few Media Ads, particularly on TV and Radio.

OPPORTUNITIES

• Increased market shares in the succeeding
• Create new products and improve other products that could appeal to the higher class market.
• Improve online shopping and presence. Open more stores in other countries.
• Strength brand image and promote in other media.

THREATS

• Competitors also offer the same quality of products at a low price.
• Keeping products up-to-date with the latest trends.
• The cost of additional advertising and promotion.

Which of the company's Strengths can be used to take advantage of the identified opportunities?

Specifically provide to the target market's needs.

How can the Strengths be used to minimize the threats that were identified?

Specifically provide to the target market's needs. And have a good relationship with customers. Happy customers mean stable income.

How can the identified opportunities be used to address the company's weaknesses?

By creating new and improved products

How can weakness be minimized to avoid impending threats identified?

Bench should focus on the opportunities identified.

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