A competitor analysis of the 7UP soft drink brand is being conducted. Management plans to position the brand against its key competitors. Should the competitors consist of only other non-cola drinks? ...
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Answer:
It is recommended that the competitor analysis for the 7UP soft drink brand should include both non-cola drinks and cola drinks as key competitors. While 7UP is a non-cola drink, it still competes with cola drinks such as Coca-Cola and Pepsi in terms of market share, distribution, and consumer preferences.
By including both non-cola and cola drinks in the competitor analysis, management can gain a better understanding of the overall competitive landscape for the 7UP brand. This will help them to identify the strengths and weaknesses of the brand in comparison to its key competitors and to develop a positioning strategy that effectively differentiates 7UP from its competitors.
In addition, including both non-cola and cola drinks in the competitor analysis can provide insights into consumer preferences and trends in the soft drink market. This information can be used to inform product development, marketing strategies, and other business decisions related to the 7UP brand.