1 Word-of-mouth marketing (WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues. ... Also referred to as "WOMM" or "word-of-mouth advertising," WOM marketing includes buzz, viral, blog, emotional, and social media marketing.
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1 Word-of-mouth marketing (WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues. ... Also referred to as "WOMM" or "word-of-mouth advertising," WOM marketing includes buzz, viral, blog, emotional, and social media marketing.