Its purpose is to quickly capture the attention of readers. Because headlines are titles that appear before an article, they are often the deciding factor regarding whether a reader clicks on an article and, therefore, are most enticing when they're persuasive.
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Answer:
Its purpose is to quickly capture the attention of readers. Because headlines are titles that appear before an article, they are often the deciding factor regarding whether a reader clicks on an article and, therefore, are most enticing when they're persuasive.