Answer:

1) testimonial

Explanation:

you are convinced to use a product because it is a endorsed or confirmed by a well-known personality

Answer:

3) glittering generality

Explanation:

you give in because you are overwhelmet by vague,sweeping statements that usually come in slogans or simple catch phrase

Answer:

4) name calling

Explanation:

a device that persuades you to avail the product or service because of the negative image it creates against another product or service

answer:

powerful words

Explanation:

it uses either pleasant or hideous to either lure or drive people away from something like soft,silky,shiny hair.

I don't know the number 2

hope it helps