Answer:

1.

Price, value and costs are not three isolated terms. There is an relationship between this three definitions. Price is the amount of money paid for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service.

2.

Walker and Chapman (2003) found a strong positive association between the place attachment (measured again as place identity and place dependence) of visitors to a national park and the intention to perform pro-environmental behaviours, both inside and outside the park.

3.

In a communication process, the information or message flows between a sender and the receiver. From the marketing perspective, in the promotion function the information flows between the manufacturer and the audience (end consumers, intermediaries, stake holders, employees, financial institutions like banks, and all the elements which form the target market).

4.

The 4C of Marketing is a Tool that highlights 4 important Factors to focus on, when designing, developing or analyzing a Marketing Strategy. These 4 Factors are based on the Customer’s perspective. This method can be used together with other Marketing Tools (in fact, it is highly recommended).

5.

The 4 C’s of marketing communication is a useful tool for improving communications at both strategic and tactical levels. At the strategic level, we can use them to create master comms guidelines that cover everything the brand does.

Explanation: