1.customer preference are expectations likes dislikes motivations and inclinations that drive customer purchasing decisions
2.appealing to the preference of customer is a basic marketing technique that is useful for branding product development distribution and customer experience
Answers & Comments
Verified answer
Answer:
1. Customer preferences are expectations, likes, dislikes, motivations and inclinations that drive customer purchasing decisions.
True
2. Appealing to the preferences of customers is a basic marketing technique that is useful for branding, product development, distribution and customer experience.
True