11. Identify what is referred to by each statement below. Choose from the words listed.
Bandwagon
Glittering generality
name calling
Plain folks
Technical Jargon
powerful words
Testimonial
appeal to fear
biases
Propaganda
6. It refers to the spreading of information, ideas or rumor that is meant to make people
accept them. The ideas may be false or misleading
7. These are judgments based on personal point of view.
8. This device encourages an individual to do the same activity as experienced by a
number of people.
9. It uses either pleasant or hideous sounds to either lure or drive people away from
something.
10. It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers
or audience.
11. This uses ordinary people as endorsers to show that the product is being used by
usual persons
12. It is endorsed or confirmed by a well-known personality.
13. It gives vague, sweeping statements that usually come in slogans or simple catch
phrases
14. It is a device that persuades you to avail the product or service because of the
negative image it creates against another product or service,
15. It scares or frightens consumers so that they will either patronize or avoid the​