Answer:

1.) The Message – Even if all other aspects of your signage design are perfect if you do not have a compelling message that people respond to then you have failed.

2.) Sana may makatulong sa ‘yo sa number Two.

3.) Typically refers to the mood implied by an author's word choice and the way that text can make a reader feel.

4.) The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided.

5.) 6 Signage Design Principles

• Prioritize Legibility - It probably goes without saying, but signs that aren't legible—aka readable—are kind of pointless. After all, what good is wayfinding signage that requires your visitors to squint to tell where they're supposed to go or tradeshow and events signs that make people ask, “what is this business?”
• Avoid Visual Clutter - One way to make sure that your signs are readable is to keep your overall design simple with bright colors and clean lettering. You don't want a lot of patterned backgrounds or complicated images competing for attention with important text information (like your business's name), especially on outdoor signs that are meant to be viewed from a considerable distance.
• Create Balance Between Text and Graphics + Think About Viewing Distance - Calling back to our previous rule of avoiding visual clutter, effective signs will strike a comfortable balance between words and images within the content—aka copy—area.
• Use Appropriately Contrasting Colors - Have you ever looked at a piece of printed material or even a webpage and thought, “wow, that color combination is hurting my eyes!” It's true that not all colors play nicely together, and the result of using bad combinations can make your signage downright unreadable.
• Keep the Fonts Simple - If you've begun to notice a theme with our rules here, we're not surprised. Most points about sign design come back to the fact that legibility is critical. And this means that your typefaces need to be easy to read. Period.
• Be True to Your Brand - Even if you don't have a branding style guide for your business's marketing materials, you probably have go-to colors and fonts that you tend to use. You likely also have a logo. When designing effective signs, you'll need to incorporate these key branding elements so that people seeing your signs don't have to question who they belong to.

6.) If you need to emphasize a word or a particular fact in a sentence, you can use italics to stress it. That said, italics and other font changes lose their impact if overused.