1.A brand name is the name of the distinctive product, service, or concept.

2.

• Short and simple.
• Easy to spell, pronounce and remember.
• Pronounceable in only one way.
• Indicative of the benefits of the product or service.
• Easy to adapt to packaging and labelling requirements or to any form of advertising.
• Non-offensive or negative.
• Unlikely to become dated.

3.

1. Stand out from the crowd with a memorable brand name.
2. Research brand names in use.
3. Identify three to five product or service characteristics.
4. Identify three to five organizational characteristics.
5. Create buzz words.
6. Envision the brand name.
7. Test possible brand names.
8. Check for availability of use.

4.

• Target a specific niche.
• Be consistent.
• Be honest.
• Establish a strong online presence.
• Know when to hire a professional.
• Get feedback.

Explanation:

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