“Visual Media” is a colloquial expression used to designate things like TV, movies, photography, painting and so on . But it is highly inexact and misleading. All the so called visual media turn out, on closer inspection, to involve the other senses (especially touch and hearing.)
Here are the types of visual media you should use to do effective online marketing:
1. Images
Images are among the most common types of visual media being used by online marketers today. To attract maximum views and generate engagement, the images you use should be compelling enough. According to one study, contents with compelling images can generate 94 percent more views on an average than content without images.
2. Videos
Videos are very engaging content. Internet users prefer to watch videos because they want to see what a product can do for them in real life. In simple words, they want to see real-life demonstration of products before making their buying decisions.
You can use your smartphone to make a simple behind the scene video of how your products are made and then dole it out to your followers. Or you can let your happy customers share their experiences in the form of videos with your followers.
3. Infographics
Infographics did not exist until the digital revolution started to affect businesses. Today, people on the Internet want to consume valid data presented in beautiful, graphical formats. No doubt, everyone loves content that presents data about a particular topic in an appealing way. This is because we, as humans, have developed the propensity to save our time by getting straight to the point. Infographics just do that for us.
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“Visual Media” is a colloquial expression used to designate things like TV, movies, photography, painting and so on . But it is highly inexact and misleading. All the so called visual media turn out, on closer inspection, to involve the other senses (especially touch and hearing.)
Here are the types of visual media you should use to do effective online marketing:
1. Images
Images are among the most common types of visual media being used by online marketers today. To attract maximum views and generate engagement, the images you use should be compelling enough. According to one study, contents with compelling images can generate 94 percent more views on an average than content without images.
2. Videos
Videos are very engaging content. Internet users prefer to watch videos because they want to see what a product can do for them in real life. In simple words, they want to see real-life demonstration of products before making their buying decisions.
You can use your smartphone to make a simple behind the scene video of how your products are made and then dole it out to your followers. Or you can let your happy customers share their experiences in the form of videos with your followers.
3. Infographics
Infographics did not exist until the digital revolution started to affect businesses. Today, people on the Internet want to consume valid data presented in beautiful, graphical formats. No doubt, everyone loves content that presents data about a particular topic in an appealing way. This is because we, as humans, have developed the propensity to save our time by getting straight to the point. Infographics just do that for us.